Five Ways to Make Your LinkedIn Profile Snap, Crackle, and Pop!

Dull and boring just isn’t going to cut it in today’s oversaturated Internet world. Same old same old isn’t going to get you that new job or attract the right clients to your business. You absolutely must stand out from the crowd. And you have to do this in a way that appeals to your market! In this article, I’d like to turn you on to a few things you can do to your profile to stand out from the crowd and make people take notice of you! Ready?

Headline

Let’s start with your headline. DO NOT just put your job title or your main skill. “IT Professional.” “Freelance Writer.” Both of these are generic and don’t do any selling! Think about how you could restructure those to appeal to your market, whether that’s potential employers or clients.

Photo

This one’s a little tricky. You want to have a good, maybe even professional photo, and you want it to stand out a little. For the photo, I’d go towards making sure you look friendly and likable. As long as, that is, you’re in a job where being friendly and likable is a good thing. If you’re an international security expert, then you might want to tone down on the smile.

Profile Summary

Here’s where most folks just fall flat on their face! You get two thousand characters for your profile summary. Use them! And, don’t be generic. Write in first person. That’s much more approachable then writing in third person. Make sure you include a little (not too much) personal history. How did you get where you are? Here’s where you can really distinguish yourself from the rest of the field!

Recommendations

Yes, you want them! You don’t have to have a ton. Three or four great ones will do. But these especially serve to position you as an expert in your field. Most serious visitors to your profile (the ones thinking about possibly hiring you for something) will check out your recommendations and really read them!

Skills

Your list of skills and your endorsements help define more about who you are and what you do. Just like with recommendations, you can bet that anyone serious takes a long look at them.

Three Qualities of the Best LinkedIn Profiles

One of the services I offer is writing (or rewriting) people’s LinkedIn profiles. I’ve read hundreds, if not thousands, of profiles. Most of the ones I run across need some serious tweaking, if not actual replacement. I’m quite versed in what makes a great profile, and in this article, I want to share with you a few things for you to strive for!

Attractive!

You want your profile to be attractive! What do I mean by that? Well, you want a good head shot. Doesn’t have to be professional, but it does have to show you in a business setting, at least in business clothes. Also, you want your profile summary and your headline to both attract search engine searches and be very readable for your visitors. Keywords are the phrases we put in search engines to search for websites. You want to figure out what keywords someone on LinkedIn might be using to find you and make sure you use those in your headline and salted and peppered in your profile.

Honest!

It’s so tempting in today’s world of websites and social media to pretend we’re something we’re not. And, for a while you can get by with it. I don’t mean really pretending to be the CEO of IBM when you’re not. That’s fairly easy to spot. I mean pretending to be in a higher part of the hierarchy of your company, when you’re actually a fairly junior member. Less easy to spot, sure, but in time, someone’s going to out you! There are a half a billion people on LinkedIn. Some are less successful than you are, some are more successful. I’d recommend you just be honest about who you are and where you are. You’ll end up getting further that way.

Current!

Make sure your profile summary is current. Update it often! Also, if you’re in a technical field where language and platforms change frequently, change the words and labels you use in your summary. You want to look fresh and current. No one wants to work with a dinosaur!